IPOP Automobiles has a rare ambition: to design and manufacture an affordable electric city car in France that can compete on price with major foreign automakers.
In a market saturated with concepts and a race to outdo one another technologically, IPOP focuses on the essentials: a vehicle designed for the city, with a locally-sourced design and fuel consumption.
When the digital project was launched, the car was still in the prototype stage. The website therefore had to establish the project’s credibility even before the final product existed, and support each phase, from pre-launch through to market launch.
