What’s happening in your fief
How we work: four steps to build for the long run
Meeting and scoping, design, development, then evolution and analysis: discover how FIEF builds and grows your digital presence for the long run, with rigor, listening and transparency, and never makes you dependent.
Romain Gelb, Our Art Director, Joins the Awwwards Jury
Romain Gelb, our art director, has joined the jury of Awwwards, the global benchmark for web design. Here is what the role involves, and what it brings to the projects we build with you.
Where it all begins
FIEF opens its doors. A digital communication studio founded on one conviction: local businesses and makers deserve a true place online, served by meaningful brand identities and websites built to last.
Blason: framing before the first line
A successful identity is not decided in front of a design screen. It is prepared in a workshop: your audiences, your messages, and every place your brand will be seen, from the storefront to the deck. It is the frame that makes each visual choice obvious later on.
From brief to concepts: how a logotype is born at FIEF
At the heart of Blason, creative exploration turns your vision into concrete visual directions: logotype, palette, typefaces, the first signs of a world that looks like you.
Blason delivery: we hand you the keys to your identity
A beautiful logotype asleep in a folder is useless. When Blason ships, we hand over your ready-to-use files, your guidelines, and we train you so your identity holds up as well on screen as it does in store.
The life of the brand: a blazon that grows with you
An identity is not a file you put away once it is delivered. We roll it out on new supports, we adjust it in small touches, and we make sure it stays recognisable everywhere: on screen as much as in store.
Framing and sitemap: mapping the journey before the first page
On a website, the first decision is not a colour or a typeface, it is the path. Who lands, what they want, and the action we want them to take. Framing sets that path, the sitemap makes it solid.
Territoire, phase 2: we map the journey, then build a site you hold in your own hands
This is the step where your site stops being an idea and becomes a page that loads fast, reads at a glance, and leads the visitor to the button that matters. Every choice answers a goal set during framing.
Territoire: putting your site live, and handing you the keys
Going live is not pressing a button and walking away. We check speed, the visitor journey and conversions, we teach you to run your site without a technician, and we stay available over time.
Measure and grow: gaining ground for your site, without rebuilding it
A site is not frozen the day it goes live, that is when it starts meeting real visitors. We look at where they engage, where they drop off, and refine the journey in small touches, rather than waiting for a costly redesign.
Immersion: we learn your market before we write a single line of strategy
Before positioning a brand, you have to know where it stands. Immersion is the moment when we listen to your market, your clients and your competitors, so that the trade-offs that follow rest on reality, not on a hunch.
Positioning, or how to settle what truly sets you apart
Positioning is not adding a slogan. It is choosing a ground where you win, and accepting to let go of the ones where you will never beat someone bigger than you.
The roadmap: turning a positioning into a course you can hold
A strong positioning asleep in a document changes nothing. The roadmap turns it into clear priorities, an order of attack and owned decisions, so your strategy moves from paper to the field.
Setting it in motion: turning a strategy into a course you hold
A strategy that is set but never put in motion stays a nice document. At this step, we translate your positioning into concrete actions, we move by priorities, and we reread the course in light of what the market sends back.
Listening: finding the true words before we write
A true story is not invented, it is found. For Heritage, everything begins with a phase of listening: we go back to your history, your craft and your reason for being, to spot the words that ring true. This is where everything else is decided.
Writing: the right words before the fine words
After listening comes writing. We are not after the clever line: we are after the right one, the sentence that says what you do and why, so people choose you out of conviction. Here is how we turn your raw material into a narrative.
Heritage, phase 3: handing over a voice that outlasts us
A brand voice only matters if it holds when we have left the room. Here is how, during the support phase, we deliver a finished story, train your teams to carry it, and stay available to keep it alive.
Spreading the word: keeping your story alive, one channel at a time
A story only truly exists once it is heard. Here is how we roll your narrative out where your customers are listening, and how we grow it through small touches rather than a late, sweeping redesign.
